Acquisition of Schneider Versand GmbH by Silverfleet Capital
Hauck & Aufhäuser advised Silverfleet Capital
Acquisition of Schneider Versand GmbH by Silverfleet Capital
Sector(s) : Consumer goods
Date : November 2010
Advisor(s) : Hauck & Aufhäuser
Advised : Buy Side
Mid-Capital partner Hauck & Aufhäuser advised Silverfleet Capital
Silverfleet Capital, the European private equity firm acquired Schneider Versand Holding GmbH (“The Schneider Group”), a market leading German catalogue and on-line retailer selling fashion, lifestyle and promotional products, in a secondary buyout from Barclays Private Equity. The parties agreed not to disclose details of the acquisition price.
Headquartered in Wedel (near Hamburg), the Schneider Group sells products into the German, Austrian, Swiss, Dutch and Swedish markets with total sales in 2009 of €241 million and an EBITDA of €26 million.
The Schneider Group is known for retailing fashion and lifestyle products under the trading names of Impressionen, Conley’s and Discovery, which sell both in-house designed collections and brands such as Belstaff, True Religion, Boss and Tommy Hilfiger through catalogues and online. More recently the Group launched several web only retail concepts. The company also sells corporate gifts and promotional products under the Schneider name, mainly via catalogues, which are distributed to around 2 million small and medium sized businesses across Germany.
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