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September 2005
tombstone-2005-09-atrium-transaction-6

Acquisition of Merlin by a consortium of Icelandic investors

ATRIUM Partners advised Ardegi, Baugur og Milestone

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Description

Acquisition of Merlin by a consortium of Icelandic investors


Sector(s) : Retail & Leisure
Date : September 2005
Advisor(s) : Atrium Partners
Advised : Buy Side

Mid-Capital partner ATRIUM Partners advised Ardegi, Baugur og Milestone


ATRIUM Partners acted as financial advisor to Ardegi and two Icelandic co-investors in connection with the consortium’s acquisition of Merlin from FDB on 16 September 2005.

With its 48 stores, Merlin is one of the largest consumer electronics retailers in Denmark.

Although Merlin’s revenue is currently around DKK 800 million, the retailer has been challenged severely on its earnings during the last couple of years. FDB has consequently been looking for an acquirer with retail experience within Merlin’s segment and who wishes to develop the stores and exploit the retailer’s opportunities in a highly competitive market.

Ardegi is an Icelandic investment company owned and managed by Sverrir Berg Steinarsson. Ardegi has significant interests within retail in general and consumer electronics in particular.

ATRIUM Partners and Islandsbanki, one of Iceland’s leading banks, jointly advised Ardegi throughout the transaction. Islandsbanki is one of several affiliated partners that ATRIUM Partners cooperates within the international M&A scene.


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